Film > TV & Cinema Film
PSYCHOLOGIST
LEO BURNETT ARGENTINA, Buenos Aires / CAR ONE / 2015
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Overview
BriefExplanation
A woman takes her son to see a psychologist for a career test. But as the appointment comes to an end the psychologist is behaving more like a mechanic, rather than a professional in psychology.
EntrySummary
In Latin America (as in many other countries in the world) mechanics are known to usually be untrustworthy and suspected upon. Therefore Car One - a brand with a trajectory of many years in car retailing - now offers a reliable option when the time comes to repair your car.
Car One (a car retailer above all) decided to promote this service since cars sales in Argentina came almost to a halt due to the economic crisis.
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