Outdoor > Ambient
SAFETY TRUCK
LEO BURNETT ARGENTINA, Buenos Aires / SAMSUNG / 2015
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AmbientExecutionDescription
We placed a camera at the front of Samsung’s own trucks that records all of what comes ahead on the road. Through a wireless network these images are transmitted to 4 and displayed in 4 special Samsung screens placed at the rear of the truck, forming a videowall. Therefore the drivers willing to overtake the truck is able to do it safely.
The trucks work as huge outdoor signs in constant movement that travel thousands of kilometers daily communicating the emotional side of a brand like Samsung and making those dangerous overtakes in Argentinean roads, much safer.
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