Film Craft > Film Craft

GIANT BON O BON

LEO BURNETT ARGENTINA, Buenos Aires / ARCOR & CO. / 2011

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Synopsis

The campaign was aired at a time when the country was divided for many reasons; political, cultural, sport issues. As a nation, Argentina is divided by multiple social issues and that’s a weakness. That’s why, in this social context, the brand issued a message of union. A truly necessary message; because Argentines, we need less things dividing us and more things uniting us.

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24 items

Grand Prix Cannes Lions
AFTER HOURS ATHLETE

Direction

AFTER HOURS ATHLETE

PUMA, DROGA5

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Gold Cannes Lions
ENTRANCE

Direction

ENTRANCE

HEINEKEN, SONNY

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Gold Cannes Lions
BORN OF FIRE

Direction

BORN OF FIRE

CHRYSLER, SERIAL PICTURES

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Gold Cannes Lions
AFTER HOURS ATHLETE

Cinematography

AFTER HOURS ATHLETE

PUMA, SMUGGLER

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Gold Cannes Lions
WRITE THE FUTURE

Editing

WRITE THE FUTURE

NIKE, WORK

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Gold Cannes Lions
AFTER HOURS ATHLETE

Script

AFTER HOURS ATHLETE

PUMA, DROGA5

(opens in a new tab)
Gold Cannes Lions
BORN OF FIRE

Script

BORN OF FIRE

CHRYSLER, WIEDEN+KENNEDY

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Gold Cannes Lions
WRITE THE FUTURE

Script

WRITE THE FUTURE

NIKE, WIEDEN+KENNEDY AMSTERDAM

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Gold Cannes Lions
BORN OF FIRE

Best Use of Music

BORN OF FIRE

CHRYSLER, WIEDEN+KENNEDY

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Gold Cannes Lions
TRAIN

Best Use of Music

TRAIN

GOVERNMENT OF INDIA MINISTRY OF RAILWAYS, OGILVY & MATHER

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Gold Cannes Lions
XYLOPHONE

Sound Design

XYLOPHONE

DRILL

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Gold Cannes Lions
BALLOONS

Animation

BALLOONS

MTV, LODUCCA

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Gold Cannes Lions
ABOVE EVERYTHING ELSE...

Animation

ABOVE EVERYTHING ELSE...

SILESTONE BY COSENTINO, COSENTINO

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Silver Cannes Lions
AFTER HOURS ATHLETE

Production Design

AFTER HOURS ATHLETE

PUMA, SMUGGLER

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Silver Cannes Lions
DULUX WALLS

Production Design

DULUX WALLS

AKZONOBEL, EURO RSCG LONDON

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Silver Cannes Lions
WRITE THE FUTURE

Production Design

WRITE THE FUTURE

NIKE, WIEDEN+KENNEDY AMSTERDAM

(opens in a new tab)
Silver Cannes Lions
DULUX WALLS

Cinematography

DULUX WALLS

AKZONOBEL, EURO RSCG LONDON

(opens in a new tab)
Silver Cannes Lions
TO WORK

Cinematography

TO WORK

LEVI STRAUSS, SKUNK

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Silver Cannes Lions
KITCHEN ODYSSEY

Cinematography

KITCHEN ODYSSEY

LURPAK, STINK

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Silver Cannes Lions
TO WORK

Script

TO WORK

LEVI STRAUSS, SKUNK

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Silver Cannes Lions
TEEN DRIVER

Script

TEEN DRIVER

ALLSTATE, LEO BURNETT CHICAGO

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Silver Cannes Lions
GPS

Script

GPS

ALLSTATE, LEO BURNETT CHICAGO

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Silver Cannes Lions
FLAG

Script

FLAG

ALLSTATE, LEO BURNETT CHICAGO

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Silver Cannes Lions
MODELS

Script

MODELS

SONY, DARE

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24 items

Titanium Cannes Lions
SAFETY TRUCK

Titanium and Integrated

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Gold Cannes Lions
SAFETY TRUCK

Use of Ambient in a Promotional Campaign: Large Scale

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Gold Cannes Lions
INHERITANCE

Other Vehicles, Auto Products & Services

INHERITANCE

CAR ONE, LEO BURNETT ARGENTINA

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Gold Cannes Lions
SAFETY TRUCK

Transit

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Gold Cannes Lions
SAFETY TRUCK

Spatial Tech (incl. Digital Installation/Exhibit)

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Silver Cannes Lions
SAFETY TRUCK

Innovative Use of Technology

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Silver Cannes Lions
DOCTOR

Cars, Other Vehicles, Auto Products & Services

DOCTOR

CAR ONE, LEO BURNETT ARGENTINA

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Silver Cannes Lions
PSYCHOLOGIST

Cars, Other Vehicles, Auto Products & Services

PSYCHOLOGIST

CAR ONE, LEO BURNETT ARGENTINA

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Silver Cannes Lions
LOVE STORY

Other Vehicles, Auto Products & Services

LOVE STORY

CAR ONE, LEO BURNETT ARGENTINA

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Silver Cannes Lions
BLUEBERRIES

Other Vehicles, Auto Products & Services

BLUEBERRIES

CAR ONE, LEO BURNETT ARGENTINA

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Silver Cannes Lions
SAFETY TRUCK

Use of New Technology in a Promotional Campaign

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Silver Cannes Lions
SAFETY TRUCK

Public Health & Safety & Public Awareness Messages

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Bronze Cannes Lions
GIANT BON O BON

Best Production Value

GIANT BON O BON

ARCOR & CO., LEO BURNETT ARGENTINA

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Bronze Cannes Lions
FAN

Other Vehicles, Auto Products & Services

FAN

CAR ONE, LEO BURNETT ARGENTINA

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Bronze Cannes Lions
PLASTIC CONTAINER

Other Vehicles, Auto Products & Services

PLASTIC CONTAINER

CAR ONE, LEO BURNETT ARGENTINA

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Bronze Cannes Lions
DAMN LICENSE PLATES

Other Vehicles, Auto Products & Services

DAMN LICENSE PLATES

CAR ONE, LEO BURNETT ARGENTINA

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Bronze Cannes Lions
FLOODED HOME

Special Build

FLOODED HOME

RED CROSS, LEO BURNETT ARGENTINA

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Shortlisted Cannes Lions
SAFETY TRUCK

Use of Screens

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Shortlisted Cannes Lions
ZIPPO

ZIPPO

H.J. HEINZ, LEO BURNETT ARGENTINA

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Shortlisted Cannes Lions
SAFETY TRUCK

Creative Innovation (including Business Solutions in Association with a Brand or Creative Campaign)

SAFETY TRUCK

SAMSUNG, LEO BURNETT ARGENTINA

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Shortlisted Cannes Lions
BACK TO GARBARINO

Best use or integration of experiential events

BACK TO GARBARINO

GARBARINO, LEO BURNETT ARGENTINA

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Shortlisted Cannes Lions
THE DISCREET BOX

Point of Sale

THE DISCREET BOX

EXTASY SEX SHOP, LEO BURNETT ARGENTINA

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Shortlisted Cannes Lions
GPS TO GET LOST

Best Use of Other Digital Media in a Promotional Campaign

GPS TO GET LOST

CHRYSLER, LEO BURNETT ARGENTINA

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Shortlisted Cannes Lions
COW

Miscellaneous

COW

GRUPO PILAR, LEO BURNETT ARGENTINA

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