Film > Product & Service
LOVE STORY
LEO BURNETT ARGENTINA, Buenos Aires / CAR ONE / 2011
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Overview
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Overview
Synopsis
Car One deals used cars in excellent shape. All the vehicles undergo a thorough technical check up to transform them into Guaranteed Used Cars, the axis of the campaign. It’s the evolution of the former campaign which worked around the axis: Cars for any moment of your life.
Today, when you purchase a vehicle in Car One, what you’re taking is a car with a good history, both a good technical history together with a good life history. The campaign is composed by two spots: Party and Love Story. Party is a fun story that uses the resource of humor. Love Story is a passionate and thrilling love story. They are only two of the hundreds of stories experienced by the vehicles available at Car One.
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