Social and Influencer > Branded Tech
SAFETY TRUCK
LEO BURNETT ARGENTINA, Buenos Aires / SAMSUNG / 2015
Awards:
Overview
Credits
Overview
Execution
We placed a camera at the front of the Samsung Trucks, that records all of what comes ahead. Through a wireless network, these images are transmitted and displayed in 4 special Samsung screens placed at the back of the truck on the redesigned rear doors that form a video wall. Therefore the driver willing to overtake the truck will be able to do it safely.
Outcome
RESULTS TO DATE:
OVER 1.400.000 SAFE KILOMETERS TRAVELLED
OVER 24.200 SURPASSES. ZERO CRASHES.
PLANS TO IMPLEMENT A SAFETY-TRUCK LAW THAT REQUIRES ALL TRUCKS LONGER THAN 7 METERS TO BECOME SAFETY-TRUCKS.
Strategy
Samsung Argentina is not only a supplier of electronic products, but has also a truck fleet that travels the country using mostly two-way roads. These roads are really dangerous, especially when overtaking, which has become the main cause of traffic accidents in Argentina.
Traffic accidents account for the biggest number of deaths in this country.
That’s why we designed the Safety Truck. A Samsung transportation truck with a camera installed at the front that will send its images to LCD screens placed at the rear of the truck, showing what’s ahead on the road and warning the cars behind the truck, helping them to accomplish a safe overtake.
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