We created DreamingWithJeff.com using a real website design template from the Squarespace offerings - a template anyone can use.

We demonstrated Squarespace’s e-commerce functionality by selling real Sleeping Tapes digital, vinyl and cassette albums on the site - all proceeds from album sales went to the charity No Kid Hungry.

Each track could be streamed, embedded and shared via a social media. We created a branded twitter card where users could stream the album in twitter.

YouTube videos, including Super Bowl and Teaser TV, a tutorial video, and individual album track videos, all used a custom annotated end card that pushed users to DreamingWithJeff.com

Proceeds from album sales at DreamingWithJeff.com went to our charity, No Kid Hungry, providing meals for over 2.5 million children.

DreamingWithJeff.com saw 3.5 million visits.

Over 14.5 million album track were streams.

The album spent 10 weeks on Billboard's New Age Music Charts, peaking at #2.

The project trended worldwide on Twitter.

40% increase in brand awareness (Horizon Brand Tracker)

167% increase in search behavior (YouTube Research)

18% increase in intent to purchase – the best among competitors and third best overall at the Super Bowl (Extreme Reach).

The campaign ranked as 'Best in Class' for Ad Recall

Squarespace asked for a 30-second Super bowl TV ad to explain that no matter how out there your idea is, when you build a beautiful website for it on Squarespace, it becomes something the world can’t ignore.

But instead of just a TV ad, we decided to make a real-world product demonstration that proved it. This wasn’t a Super Bowl stunt – it was a real project. This was the ultimate product demonstration for a product with the power to turn wild ideas into successful businesses.

We went to Jeff Bridges, the embodiment of the Squarespace audience’s attitude - creative, out there, filled with ideas - and pitched him an out-there product idea that lined up with his persona as a meditative guy with a soothing voice.

That product idea: Jeff Bridges Sleeping Tapes. An album of stories, relaxing music and guided meditations featuring Jeff’s voice.

It all lived on his Squarespace- DreamingWithJeff.com.