We filmed a social experiment asking adults and young girls to do things ‘Like A Girl’ to expose how the phrase is a pervasive, commonly used insult that affects a girl’s confidence; especially during puberty, when they experience a dramatic confidence drop.

We hypothesized that when we asked adults to do things “’Like A Girl’, they would prance around comically, and that even women would mock themselves without thinking twice about it, because the idea was so commonly accepted. In contrast, we believed that young pre-pubescent girls, who are less socially aware than adults of the negative meaning, would respond uninhibited, confident and give it their all. The film proves the hypothesis and spotlights the cultural issue through provocative discussion, self-realization and an ultimate reclaiming of the phrase. To spark social change, the film then asks girls to share the amazing things they do #LikeAGirl on Twitter and other social media to combat this age-old gender prejudice.