Cannes Lions

VH1 LATIN AMERICA

DEL CAMPO SAATCHI & SAATCHI, Buenos Aires / VH1 LATIN AMERICA / 2014

Case Film
Film
Presentation Image

Overview

Entries

Credits

Overview

Description

Based on the insight that the most successful entrepreneurs were once nerds, we developed a spot to generate awareness about youth bullying. Not only using the cliché of young people as victims but displaying an unexpected angle. And for that we spoke to them in the language they use the most: music.

Execution

In order to make this film we had to go through a process of eight week casting, as it was tough coming up with young actors that met all the requirements.

Leading kids had to: act, sing, look the part, and put up with bullying during the shoot. And the hardest part was having their parents let them star in a story in which they play bullied kids, to be shown all over the world.

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