Cannes Lions

LA MOUCHE D'OR

LEO BURNETT ITALY, Milan / DISCOVERY CHANNEL / 2017

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Overview

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Credits

Overview

Description

To demonstrate that even the worst restaurant can become excellent, we have decided to enhance the gastronomic experience for those who eat worst in the universe: the flies. For this reason we created “La Mouche D’Or” (The Golden Fly), the world’s first gourmet restaurant for flies.

Execution

We built a real gourmet micro restaurant. A refined and elegant restaurant, with 4 tables of 6cm, set up with silver cutlery, mini bottles of champagne and dishes of 2 cm prepared by a team of chefs. At the end we also made flies enter this restaurant, letting them eat dishes such as tuna tartare, risotto with caviar, sea bass, mini crepe as a dessert instead of shit.

Outcome

The campaign has been watched by more than 2millions of Italians on social networks, generating € 170.000 in free media. Kitchen Nightmares has become the most viewed show ever on Channel Nove.

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