To demonstrate that even the worst restaurant can become excellent, we have decided to enhance the gastronomic experience for those who eat worst in the universe: the flies. For this reason we created “La Mouche D’Or” (The Golden Fly), the world’s first gourmet restaurant for flies.

We built a real gourmet micro restaurant. A refined and elegant restaurant, with 4 tables of 6cm, set up with silver cutlery, mini bottles of champagne and dishes of 2 cm prepared by a team of chefs. At the end we also made flies enter this restaurant, letting them eat dishes such as tuna tartare, risotto with caviar, sea bass, mini crepe as a dessert instead of shit.

The campaign has been watched by more than 2millions of Italians on social networks, generating € 170.000 in free media. Kitchen Nightmares has become the most viewed show ever on Channel Nove.