Film > TV & Cinema Film

COUNTDOWN

THE MARTIN AGENCY, Richmond / GEICO / 2016

Awards:

Silver Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

Another entry in GEICO’s long-running and popular “It’s What You Do,” campaign. 80’s metal legends Europe make a surprise appearance in an employee break room. Performing “The Final Countdown” as a microwave timer counts down to zero.

EntrySummary

Europe’s 80’s metal anthem “The Final Countdown” is often played in US sports arenas, as time-out, power play, or game clocks count down.

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