Film > Internet Film
MOMS' TIPS FOR BABY SLEEP
THE VIRAL FACTORY, London / PHILIPS / 2012
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The ‘Moms’ tips for baby sleep’ film captures the creative techniques used by real moms around the world. The film was released to encourage moms to share their own tips at www.facebook.com/philipsavent.Our idea was to research and depict real mum’s tips for getting a tired and grizzly baby to sleep.
It was extremely important for us that the film was based on genuine research. A team of researchers interviewed 100’s of real mums, and we whittled that list down to the most compelling and interesting tips.The real issue was how to film the magical moment of transition from grumpy to sleepy. Babies won’t fit into a filming schedule, and a large crew would be invasive and disruptive.So we devised a pretty radical process: We set about visiting the babies at their sleep times so they became used to our presence. We also devised filming techniques which were as un-invasive as possible.After days of doing this we were able to capture that magical moment. It took a couple of month’s worth of filming in total to achieve, and we are enormously grateful to the mums for letting us into their homes and their baby’s routines.
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