Social and Influencer > Viral Advertising
ELEPHANT PLAYS WITH A GALAXY NOTE
THE VIRAL FACTORY, London / SAMSUNG / 2012
Overview
Credits
Overview
Translation
To create buzz around the Galaxy Note’s proposition of “Bigger is Better” we drew inspiration from popular viral films featuring animals playing with smartphones, but went bigger!Beyond the film’s obvious “cute” and “wow” drivers, we fuelled conversation by emphasising authenticity (no post or film trickery was used), by uploading two unedited outtakes from the filming, which were also popular.Results after 1 week:YouTube Views = 2,200,000YouTube Likes = 16,881 Facebook Shares = 4,193Tweets = 6,073The video was front-page featured across key online titles like The Huffington Post, Gizmodo and Mashable, and mainstream press and TV
More Entries from Viral Video in Social and Influencer
24 items
More Entries from THE VIRAL FACTORY
20 items
