Design > Graphic Design & Design Crafts
DRAFTFCB PARTNERS, Vienna / DR. THOMAS KESSLER / 2012
Overview
Credits
BriefExplanation
The HZL Pathological Institute wishes to leave a memorable impression with colleagues and partners at specialist congresses.
ClientBriefOrObjective
What is the first thing one does at specialist congresses? Exchange business cards. We created a business card for the HZL Pathological Institute, with an unforgettable connection to professional practice.
Effectiveness
Enquiries regarding analytic gynaecological-pathalogical tests rose between October and November by 68%.
Execution
Just think of the name tags hanging on the big toes of corpses in cinema films. An impression that ‘hangs on’ – as indeed does the name on the tag.
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