Design > Graphic Design & Design Crafts

HZL - INSTITUTE FOR PATHOLOGY

DRAFTFCB PARTNERS, Vienna / DR. THOMAS KESSLER / 2012

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Overview

Credits

OVERVIEW

BriefExplanation

The HZL Pathological Institute wishes to leave a memorable impression with colleagues and partners at specialist congresses.

ClientBriefOrObjective

What is the first thing one does at specialist congresses? Exchange business cards. We created a business card for the HZL Pathological Institute, with an unforgettable connection to professional practice.

Effectiveness

Enquiries regarding analytic gynaecological-pathalogical tests rose between October and November by 68%.

Execution

Just think of the name tags hanging on the big toes of corpses in cinema films. An impression that ‘hangs on’ – as indeed does the name on the tag.

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