Brand Experience and Activation > Use of Promo & Activation
DRAFTFCB PARTNERS, Vienna / THOMAS PAPAI / 2012
Overview
Credits
ClientBriefOrObjective
The motorbike retailer ‘Thomas Papai Motorroller & Scooter’ needed an efficient and attention-grabbing measure to attract new customers – on a very limited budget.
Effectiveness
Within a short period of time the retailer could increase his brand awareness and had incredibly high click rates on his website. Thomas Papai could win a lot of new customers.
Implementation
The main goal was to reach bicycle riders directly in order to prevent wastage. We placed our idea on the bicycles – without hurting or disturbing the riders. So we showed the target audience in a playful way how cool it would be to ride a motorbike.
Relevancy
A business card was the most relevant and cost-saving medium. The potential customers could hold the contact details in their hands. Furthermore, the target audience got in touch with our message in a very relevant situation – while they got on their bicycle.
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