Social and Influencer > Online Advertising

SAS/SJ FIGHT

CP+B, Gothenburg / undefined / 2009

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image

Overview

Credits

Overview

Translation

SAS is the only real airline in Sweden.

SJ is the only... well, train.

Sweden is a large country.

SAS and SJ are arch enemies (for real).

This banner tells the story of their new collaboration.

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