As Autodance was a global release, no specific country situation applies.

Just Dance is the fun, dance game series that anyone can pick up and play. However, until now, teenage girls have dominated the audience. For the launch of Just Dance 3, in Europe and Australia, our brief was to expand the audience to those who wouldn’t usually play dance games. To do this, we wanted unleash the dancer in everyone, and prove that anyone can Just Dance.

Our answer was Autodance, the app that makes anyone dance. Simply record 4 short clips of a friend moving, and Autodance will sync their movements to a choice of tracks from the game to create a branded dance video. The video can then be shared directly to Facebook or the Autodance YouTube channel.

Autodance is more than a fun app. It’s a fun tool to get people to make and share our ads for us. Each user-generated video acts as an advert for Just Dance 3, and features our tagline ‘Anyone can Just Dance’, along with an end card for the game.

Seeding of the app was kicked off via the Just Dance Facebook fan page. We then let the ecosystem (App Store top lists, YouTube channel, and Facebook posts) do the rest.

With no media spend, Autodance exposed Just Dance 3 to a new audience of millions. And over Christmas 2011, Just Dance 3 became the best-selling video game in Europe.Results since the release of Autodance, Oct 2011:App downloads 4.2mUser-generated videos: 19mVideo views (in phone): 56mTotal video shares (Facebook and YouTube): 1.6mFacebook ‘Likes’: 2.5mFacebook comments: 1.6mSubmitted videos to YouTube Channel: 450,000 (110,000 made public)App Store:No.1 music app in 15 countriesTop 10 (overall) app in 10 countriesApp store reviews: 2647Average score: 4/5