Mobile > Creative Use Of Technology
3SG-BBDO, Ariana / SAMSUNG / 2015
Awards:
Overview
Credits
Execution
The BACKUP MEMORY is the first mobile application targeted to people with Alzheimer's as well as their families. It’s an online platform aimed at connecting patients’ profiles with those of their circle of friends and acquaintances.
In real time and directly to their phones, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person, as well as memories, photos or videos related to them.
Outcome
32% of patients in local alzheimer associations, have started using the Backup Memory App.
9621 patients are using actually the Backup Memory.
28822 are connected to them as family members.
Strategy
INSIGHT: Recent research has proven that constant mental stimulation can delay the loss of memory when Alzheimer is in its early stage. At that level, Alzheimer sufferers are confronted with an unexpected future. To preserve their memory, they need solutions that helps them to be continuously connected to their memories.
IDEA: In real time and directly to their phones, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person, as well as memories, photos or videos related to them.
This is a non-medical therapy that regularly exposes the patient to his past and greatly improves his memory.
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