As a responsible brand, Samsung establish its brand position on helping people for a better life.

As the most important communication tool, today the mobile is containing all data that could tell about our life "our Memory".

The mobile as a channel, seems to be the perfect media that can helps Alzheimer sufferers, through this problematic :

Recent research has proven that constant mental stimulation can delay the loss of memory when Alzheimer is in its early stage. At that level, Alzheimer sufferers are confronted with an unexpected future. To preserve their memory, they need solutions that helps them to be continuously connected to their memories.

This solution could use real time data as a continuous reminder through the Mobil.

32% of patients in local Alzheimer associations, have started using the Backup Memory App. 9621 patients are using actually the Backup Memory. 28822 are connected to them as family members.

The Backup Memory is a mobile App that helps Alzheimer sufferers to be directly exposed to their past. In real time and directly to their phones, the Backup Memory provides patients with mental stimulation contents"real time data", introducing the identity of the person entering their field of intimacy around 12 meters, via instant notifications. Patients can thus view their relationship status with that person, as well as memories, photos or videos related to them(Digital content).

The app is using a push notification from a device A to the device B through the Bluetooth technology.

As the most important communication tool, today the mobile is containing all data that could tell about our life. Photos, videos, sounds, all those medias, could be used as a mental stimulator. The mobile as a channel, seems to be the perfect media that can help to execute this idea, by the possible use of data through instant notification by connecting relative device to the patient one.

DATA are already Uploaded by relatives in goal to make the past storytelling of the patient.