This case is an example of how brands can create social good by interpreting quantitative data open to public.

One in every three women in Turkey is a victim of domestic violence. 48,5% of women in Turkey can’t talk about the violence that they are being abused. 66% of the women who are victims of domestic violence can’t talk about it even with their families. This data tells us that women who are being exposed to domestic violence has very few people to trust and reach out for help. That’s why our objective was to protect women from domestic violence by using the power of the technology and help them to reach their very few, trustworthy people in order to prevent violence.

- More than 1,5 million people watched the tutorial videos (Source: Vimeo&Youtube, May 2015).

- 86% of the people who viewed the video were women.

- Average viewing time of the video 2:39 minutes.

- The app was downloaded 254.583 times which is 24% of women with smartphones in Turkey (Source: Vodafone Turkey, May 2015).

- Vodafone increased its “trusted brand” and “innovative brand” image attributes by 65% and 79% respectively (Source: GFK Consumer NPS Research, January 2015).

- And sadly, women in despair used the app 103.122 times to protect themselves from domestic violence (Source: Vodafone Turkey, May 2015).

The data was gathered from the public reports of reputable organizations;

- Amnesty International

- Violence Against Women In Turkey Report of T.C. Family and Social Policy Ministry

- VivaKi Business Intelligence

The data told us that women who are being exposed to domestic violence has very few people to trust and call for help. Therefore, we had to connect them with these very few trustworthy people who could be their hope in times of despair. We also read the data as the executional mandatories of our app and communications. Discreetness of women who are subject to domestic violence forced us to do everything under cover.