- More than 1,5 million people watched the tutorial videos (Source: Vimeo&Youtube, May 2015).

- 86% of the people who viewed the video were women.

- Average viewing time of the video 2:39 minutes.

- The app was downloaded 254.583 times which is 24% of women with smartphones in Turkey (Source: Vodafone Turkey, May 2015).

- Vodafone increased its “trusted brand” and “innovative brand” image attributes by 65% and 79% respectively (Source: GFK Consumer NPS Research, January 2015).

- And sadly, women in despair used the app 103.122 times to protect themselves from domestic violence (Source: Vodafone Turkey, May 2015).

The data told us that women who are being exposed to domestic violence has very few people to trust and call for help. Therefore, we had to connect them with these very few trustworthy people who could be their hope in times of despair. We also read the data as the executional mandatories of our app and communications. Discreetness of women who are subject to domestic violence forced us to do everything under cover.