Direct > Use of Direct Marketing

VODAFONE COLORING BOOK // WRITE A DIFFERENT STORY

TEAM RED ISTANBUL, Istanbul / VODAFONE / 2015

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Overview

Credits

Overview

Audience

Eastern Turkey is the poorest side of Turkey. Due to economical conditions people in that area they do not have economical force to get arbitrarily needs like toys and other funny things.

ClientBriefOrObjective

We use the storyboard frames, compile them in a booklet and brand them as a coloring book. We accomplish this project in Turkey and distribute them to the Eastern Turkey. We saved the millions of pages with a social project, made children happy and enhanced Vodafone’s awareness.

Execution

We spread the project through internet to other agencies and also other clients in Turkey and aimed to raise the awareness of the project.

Outcome

With this project 32 different schools received the booklets. 600 kids received new coloring books. 10.800 pages came to life by children’s colorful imagination.we for distributing the schools in Eastern Turkey. We saved the millions of pages with a social project and made children happy.

Synopsis

Eastern Turkey is the poorest side of Turkey. Due to economical conditions people in that area they do not have economical force to get arbitrarily needs like toys and other funny things.

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