Direct > Use of Direct Marketing
TEAM RED ISTANBUL, Istanbul / VODAFONE / 2015
Overview
Credits
Audience
Eastern Turkey is the poorest side of Turkey. Due to economical conditions people in that area they do not have economical force to get arbitrarily needs like toys and other funny things.
ClientBriefOrObjective
We use the storyboard frames, compile them in a booklet and brand them as a coloring book. We accomplish this project in Turkey and distribute them to the Eastern Turkey. We saved the millions of pages with a social project, made children happy and enhanced Vodafone’s awareness.
Execution
We spread the project through internet to other agencies and also other clients in Turkey and aimed to raise the awareness of the project.
Outcome
With this project 32 different schools received the booklets. 600 kids received new coloring books. 10.800 pages came to life by children’s colorful imagination.we for distributing the schools in Eastern Turkey. We saved the millions of pages with a social project and made children happy.
Synopsis
Eastern Turkey is the poorest side of Turkey. Due to economical conditions people in that area they do not have economical force to get arbitrarily needs like toys and other funny things.
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