Cannes Lions

BACKUP MEMORY

3SG-BBDO, Ariana / SAMSUNG / 2015

Awards:

1 Shortlisted Cannes Lions
Case Film
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

32% of patients in local Alzheimer associations, have started using the Backup Memory App. 9621 patients are using actually the Backup Memory. 28822 are connected to them as family members.

Outcome

As the most important communication tool, today the mobile is containing all data that could tell about our life. Photos, videos, sounds, all those medias, could be used as a mental stimulator. The mobile as a channel, seems to be the perfect media that can help to execute this idea, by the possible use of data through instant notification by connecting relative device to the patient one.

DATA are already Uploaded by relatives in goal to make the past storytelling of the patient.

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