Cannes Lions
3SG-BBDO, Ariana / SAMSUNG / 2015
Awards:
Overview
Entries
Credits
Execution
32% of patients in local Alzheimer associations, have started using the Backup Memory App. 9621 patients are using actually the Backup Memory. 28822 are connected to them as family members.
Outcome
As the most important communication tool, today the mobile is containing all data that could tell about our life. Photos, videos, sounds, all those medias, could be used as a mental stimulator. The mobile as a channel, seems to be the perfect media that can help to execute this idea, by the possible use of data through instant notification by connecting relative device to the patient one.
DATA are already Uploaded by relatives in goal to make the past storytelling of the patient.
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