Samsung Illuminates the City of Light

The Samsung Galaxy Studio is a traveling showroom that shows people how easy it is to bring a Galaxy device into their lives. The Studio has been activated across a number of countries but experienced an interesting challenge in France. In order to do it in an area with a large amount of foot-traffic we needed to put it in a major city center. In Paris, though, we needed to convince the mayor himself of not only the value of the installation but its positive impact on culture as well. We couldn’t just put up the Studio in the middle of Paris and “call it a day,” we needed to make it a meaningful part of the French cultural DNA.

During Samsung’s most important sales period of the year, Samsung was able to contribute to and build up the Christmas Village along the Champs-Elysées, using the Samsung Galaxy Studio as an important part of the event. Along the “most beautiful avenue in the world” we were able to install a 200 sqm Galaxy Studio that went beyond the executions seen in other markets and integrate it into one of the most Paris’ beloved events.

During the Champs-Elysées’ Christmas Village event, Samsung helped illuminate the avenue with blue and white lights in the color of Samsung’s logo and helped light the way to a Galaxy Studio created specifically for the Paris event. Banners flew on every light pole surrounding the exhibition and delighted Parisians who were celebrating the season.

Within the pop-up studio, people could try out Samsung’s newest products of the season and see for themselves that the Galaxy experience is as easy to enjoy as any other mobile or touchscreen device.

During the length of the installation, over 26 million people visited the Champs-Elysées and the Samsung experience and France’s largest family of TV networks carried a total of 20 hours of the event on their channels. The Galaxy Studio was such a success for Samsung that they’ve already committed to bringing this event back to the City of Light in 2013.