Samsung is in endless pursuit to become the best in the audio domain. With this in mind, Samsung proudly presents 'The Wireless Audio 360', the first Samsung omni-directional speaker.

Samsung created 'The 360° Sound Experiment' video to make a strong introduction of its new product. It suggests 'The Wireless Audio 360' as the optimal audio solution to those who want to listen to their music wherever they want, however they want.

Samsung collaborated with Visual Artist group Artisan (aka Artisan) to visualize 360 degree sound waves coming out from the Wireless audio-360.

Ben Kreukniet and his Artisan team have created a physical representation of sound waves in real time using an installation that fuses 411 laser beams with a 4K holographic projection and real-time sound analysis software to physically fill a room with sound and light.

It was an exciting challenge because the sound visualization trial with the 360 wireless audio was never been done before.

This experiment was recorded live and everything was driven by the Samsung Wireless Audio 360. No post-production CGI effects have been added.