Spikes Asia
CHEIL WORLDWIDE, Seoul / SAMSUNG / 2024
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Background
Samsung Semiconductor is a world leader in advanced semiconductor technology. Semiconductors are ubiquitous and fundamental to all electronics. They appear in space and in our pocket - pretty much in every technology we experience and see.
However the impact of these semiconductors is invisible to most people as they have no real idea what they are or who might make them. So we decided to make a film to deliver the micro miracles brought to life through the invisible nanoscopic technology - semiconductors.
In order to do so, we focused on the features of semiconductors. Instead of going big to deliver the outstanding impact it has on us, we decided to bring the everyday aspects of our lives to the size so small that it can only be viewed under a microscope - to the size of the details of wafer thin semiconductors, just where it all started.
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