Cannes Lions

FOOD FIGHT

LEO BURNETT SYDNEY, Sydney / SAMSUNG / 2013

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

All chosen media greatly helped us facilitate our duel-product messages. The media plan enabled us to design ads that would work forwards, backwards, upside-down and back-to-front.

TVC top and tails were booked to play the forward and reverse 30 second spots at the front and end of each commercial break. Double page spreads and rotating wobblers enabled our messages to be flipped upside down to advertise alternate products.

Outcome

Refrigerator awareness grew - 35% - fastest growing brand in awareness

Preference grew - 13%

Washing machine awareness grew - 27%

Preference grew - 12%

Typical PIB is 35%. Our average PIB was 73% & 67% first and last position in break respectively.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Xbox Field Trips

McCANN, London

Xbox Field Trips

2024, XBOX

(opens in a new tab)