Cannes Lions

HOME ENTERTAINMENT

TBWA\CHIAT\DAY, Los Angeles / SONY / 2003

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A group of game developers for the futuristic fantasy based game test one of the game’s weapons (a rocket launcher) in real life. The developers set up a target 100m away from their giant rocket launcher. The rocket misses the target and destroys a tree and a boat behind it.

Similar Campaigns

12 items

Rap Your Gift

BLKJ HAVAS, Singapore

Rap Your Gift

2024, JBL

(opens in a new tab)