Cannes Lions

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TBWA\CHIAT\DAY, Los Angeles / SONY / 2003

Awards:

3 Shortlisted Cannes Lions
Film
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Overview

Description

A group of game developers for the futuristic fantasy based game test one of the game’s weapons (a rocket launcher) in real life. The developers set up a target 100m away from their giant rocket launcher. The rocket misses the target and destroys a tree and a boat behind it.

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