Cannes Lions

HPE Performance Under Pressure

SIBLING RIVALRY, New York / HPE / 2021

Film
Film

Overview

Entries

Credits

Overview

Execution

Like many events last year, this discussion was meant to be a live, in-person event. But in June of 2020 in-person had to be quickly replaced by a virtual conference and filmed content. We sent drop kits to Texas, Southern California, England, and New Zealand and turned what could have easily been a recorded Zoom interview into a high production value conversation. Using design, animation, and editorial techniques, we gave the film a more cinematic, less web look. Instead of simply cutting between questions and answers, we created a true sense of dialogue. Rather than avoiding difficult topics, we embraced them. All for a more powerful and engaging viewer experience. All to broaden the appeal, scope, and thought leadership of HPE, a brand working to improve the way we live and work everyday.

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