Every tech company talks about changing the future and creating a better world. We thought a better approach would be to illustrate the real problems real businesses face today in a comedic but very personal and human way.

In the spot, we witness what happens at many companies: technology not working the way it should or could. We follow an IT person who constantly has to say “no” to everyone. That person has said “no” so many times it’s become robotic. So, we made him an actual robot (or Nobot) – constantly blinking and buzzing red for “no.” With the help of HPE, he’s finally able to say “Yes” and return to his normal self.