The majority of the 2,500 recipients of The People Issue were C-level executives and business decision makers at large advertisers and agencies - the target audience.Between 29/09/2011 and 08/01/2012, Think Quarterly's companion website had over 100,000 unique visitors who spent an average of over 6 minutes on the site. Content was shared over 3,500 times.The success of the issue prompted interest from other Google offices. It is now published in 18 countries across the Americas, Europe and Asia-Pacific.Think Quarterly was highly commended at the 2011 APA International Content Marketing Awards in the Launch of the Year category.