Cannes Lions
GOOGLE, Mountain View / GOOGLE / 2022
Overview
Entries
Credits
Execution
“Lava Dog” invites us into a world of talking pets saying and doing the most outrageous things while we’re away. The online film uses real Google Nest Cam footage coupled with hilarious voiceovers to bring a dog’s inner thoughts to life.
We’re introduced to the dog playing the game ‘Floor is Lava’ at home. We see his enthusiastic sprinting to avoid the ‘lava’ – ultimately resulting in the funny mishap of falling off the couch and into the ‘lava’.
Sensing the activity, a Google Nest Cam notification pops up with the “Animal seen” message alerting the homeowner of what’s going on in her living room. We see a call to action to share more #CaughtOnNestCam videos on social media.
Through lighthearted brand storytelling, the audience learns Google’s new security cameras with intelligent alerts can tell the difference between people, packages and animals.
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