Cannes Lions

CHROME LAUNCH

OGILVY SINGAPORE, Singapore / GOOGLE / 2012

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

To demonstrate that Chrome is not your traditional browser, we decided to show Chrome's capabilities through the use of a traditional story that resonates with Asians: the Ramayana epic.Ramayana has been told in various forms through the ages in Asia. We re-told this popular epic through an interactive Chrome Experiment, integrating Chrome features and Google services. The interactive experience incorporated WebGL and HTML5 to show off Chrome's processing power.In Indonesia where the Chrome Experiment was first launched, the campaign was seeded in active online communities and released through online trailers and banners, gaining traction as it went viral.

Outcome

When we revealed the interactive story to Asia, the crowd went wild. The experience went on to make waves in the rest of the world, making Chrome a legend.

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