Your thinking x Google content.

Think with Google / My Edit is a ‘connected’ notepad and user interface that enables new users to preview the best of Think with Google, based on what they’re working on right now. Using just a regular pencil and a very neat innovation: the world’s first electro conductive bookbinding glue.

The notepad connects to an online dashboard, designed to display a content ’edit’ into four focused categories: deck-ready stats, thought-leading articles, Google business tools, and inspiring video content. Further supporting the Think with Google proposition.

Marrying marketing and innovation

The notepad had to be compact, and convincing. Conductive ink allowed us to interface with digital content using a pencil, but we wanted to avoid the expected ‘R&D’ aesthetic of cables and circuitry, and create something more human.

The campaign ran from July 2015 to December 2015. An exclusive short run of 500 pads was produced and sent out to a hand-picked selection of key influencers in creative agencies in the UK and Italy.

To generate excitement and intrigue beyond the desks of those we targeted, we also worked with the press to tell the MyEdit story to the creative industry more broadly.

The project was picked up around the world, featuring write-ups in Creative Review, Fast Co Design, PSFK, Design Week and Design Boom among others.

Off the back of this coverage and the targeted campaign of 500 pads — 3,528 new users landed on Think with Google / MyEdit, engaging with content for just under four minutes.