Cannes Lions
PERFECT FOOLS, Stockholm / SAMSUNG / 2008
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Description
Samsung's CLP-660 and CLP-660 ND colour laser printers print brilliant colour pages in just 2.5 seconds. The banner plays on this idea in a fun way, by challenging the viewer to create their own colour artwork in the same length of time. While painting applications have been seen before, this clean and crisply designed banner offers a fun and engaging interactivity that ties in well with the key product and brand values. The banner also offers the option for viewers to print their creations out, of course.
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