Microsoft Australia cane to Landor with the brief to promote their new internal mantra and to help drive engagement. ‘Do the Extraordinary’ would push all Microsoft Australia employees to do the things, little or large, that would help ensure they always surprise, delight and exceed expectations.

Siloes don’t work when it comes to an open approach to ideas generation. They limit, they stifle, and they don’t contain fresh thinking.Microsoft Australia wanted to encourage its team to have the extraordinary conversations that lead to dynamic, energetic and diverse ideas.Using speech bubbles as a visual icon, we created dozens of different examples produced with diverse and often bizarre materials and items. The key message in each case was making a clever reference to the subject of both the bubble itself, and the idea of overcoming the barriers to conversation and within that doing the extraordinary.

Due to the nature of the project there are no tangible business results, however there have been significant increases in understanding and engagement with the programme across the organisation, from CEO to PA level. Companywide, Microsoft looks forward to the next stage on their extraordinary journey.