-Create online brand engagement for Samsung in the Netherlands while using the Galaxy Note.

-Create 30,000 new Facebook fans for the Dutch Samsung Mobile page.

It was important for us that the art looked like it could have been made on a Galaxy Note. We designed a style that consists of multiple components that blend together well in the final result and has a 'digital graffiti' feel to it.We used special face recognition software that can automatically select an appropriate photo and use this as the basis for the artwork. By randomly adding different shapes and objects to the artwork, we further ensured the uniqueness of each portrait.

The campaign did very well. Samsung got a lot of positive reactions from fans. In only 2 months, the Dutch Samsung mobile page welcomed 60,000 new fans and grew to 131,000 fans; more than double what we aimed for. In this time-frame, more than 60,000 artworks were created by the fans.