Cannes Lions
MUH-TAY-ZIK | HOF-FER, San Francisco / GOOGLE / 2011
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When you search with Google Mobile, your location is part of your search. Google asked us to demonstrate this feature with an extremely modest budget. So we used all means at our disposal; including the film's length, easter eggs, and the word "Pizza."The interactivity of the piece is reliant on viewing it from YouTube. The annotations are only accessible from that link. The piece isn't complete without the annotations / easter eggs.
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