Cannes Lions

OPEN LICENCE RESELLER CAMPAIGN

WUNDERMAN SOUTH AFRICA, Johannesburg / MICROSOFT / 2007

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Outcome

The events were all over-subscribed, with attendance reaching 150% of those invited. Feedback was overwhelmingly enthusiastic from partners, who found the new information to be concise, informative and easier to understand. Partners have also requested additional quantities of sales collateral to send out to current and prospective clients. From an impact point-of-view, the campaign has resulted in dramatic increases of sales figures: after just two months FY07 Jul-Oct Open Revenue reached $1,038,330 (almost double FY07 Jul-Oct Open Revenue of $521,660) – an overall increase of almost 200%. Even better, the most successful partner has enjoyed a YOY growth of 4140%.

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