Xbox wanted more gamers to play Halo 5’s multiplayer. But multiplayer is only as good as the multiplayers. And currently, there’s no way to guarantee getting good teammates. Team formation involves being randomly matched with other players, many of whom are selfish, or abuse and betray you.

Squadvertiser consisted of two main sections.

One section was an ad creator, which allowed teams in need of new players to create customized recruitment ads, which could then be shared on social platforms or be distributed on Xbox’s own media spaces, such as billboards, banners, magazine and newspaper ads.

The other section was a job board, on which unemployed players could search for Halo jobs matching their skill sets, and then apply directly to the team.