Cannes Lions

Benny

MOPHONICS, Culver city / FACEBOOK / 2019

Film

Overview

Entries

Credits

Overview

Background

The piano arrangement that accompanies the spot is a cover of a renowned Jackson 5 song "Never Can Say Goodbye."

Execution

The client sought to place music that was appropirately heartfelt and captured a bit of the holiday spirit without exhausting the audience with your typical Christmas song. We stumbled upon the Jackson 5 track through supervision, finding lyrically and tonally it caputured exactly what we were hoping to feel. Covering it on piano gave it the necessary holiday presense.

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