Cannes Lions
PERFECT FOOLS, Stockholm / SAMSUNG / 2007
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Fox release "X-Men: The Last Stand" gave Perfect Fools the opportunity to profile these phones with attributes taken from the leading X-Men. D820 became Wolverine, Z150 Storm, and Z540 Angel. After discovering a few clues spread throughout the site, visitors were given a specific time and date at which they should return for further instructions. If they came back at that precise time, a phone appeared on screen showing an SMS with a question.
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