In a world where technology is constantly advancing and electrical appliances have yet more and more functions; we find ourselves facing a real challenge when trying to transmit the launch of a new LG washing machine, in a disruptive way.

We began with a universal insight: “delicate clothes cannot be washed in a washing machine”. And from this starting point, we showed that thanks to the technology of the 6 Motion DD LG washing machine, you can now get clothes washed in the washing machine as if they were being washed by hand. And what could be better than picking the most delicate garment of all amongst women? Panties!