The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome's speed through the Speed Tests, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the "Chrome Fast" message online through webspots, rich media banners and a contextualized banner blitz on major sites. Lastly, we challenged people to be "Chrome Fast" by launching FastBall, an interactive game on YouTube that turned everyday sites into a race around the web. The campaign helped expand Chrome's marketshare to overtake Apple's Safari as the world's 2nd most popular browser.

To demonstrate how fast “Chrome Fast” really is, we created the “Chrome Speed Tests” films that tested the Chrome browser against things in real life – a potato gun, sound waves and lightning. The Speed Tests were distributed as a viral video, :30 web spots, and interactive rich media banners. To bring the Speed Tests into the mainstream, we created a first for Google: a 3D cinema spot before Disney’s Tron:3D film. We complemented the Speed Tests with a contextual banner blitz with bespoke executions on major sites. After demonstrating Chrome Fast in film and online, we challenged the world: “Are you Chrome Fast?” with Chrome FastBall, a first-of-its-kind interactive YouTube video game that took users on a race across the web. Each creative execution linked directly to a download page to install the product.

The Chrome Speed Tests viral video has reached over 5 million views and was the #1-most-tweeted video in the world the day it launched. Chrome FastBall has over 1 million games played with average time exceeding 8 minutes on the site. And the overall online campaign has totalled over 873,833,537 impressions including press from major news publications and hundreds of blogs. Most importantly, Google Chrome’s market share rocketed 7.39% during the year, adding 120 million users and overtaking Apple’s Safari as the world’s 2nd-most popular web browser.