The Flying Saucer mailer pulled a 17.48% response rate, with 32 inbound responses and 22 validated leads. One of the IBM Sales Representatvies felt the high impact mailer "was one of the most successful campaigns I've experience in the eight years I've been in this role. I've been involved in a number of blitz ad campaigns, but none produced the response rate or generated the opportunities that I saw from this campaign."