As a company grows, so does the complexity of its IT infrastructure. As a result, flexibility shrinks, power consumption increases and you start having cables all over the place. IBM BladeCenter solves the cabling problems that are one of the IT personnel biggest headaches. To sell BladeCenter advantages, we went direct to the one man who will benefit the most: the IT Director.

Just one last cable: it’s all you need to find the answer. A loose end shows all you need to do: pull the cable sticking out of the knitted envelope. As the envelope unravels, we get our hands full with more and more wire until we find the solution: an IBM BladeCenter board, the best and most effective way to regain control over a company’s infrastructure.

So far we have had 35 leads from the 500 mailings sent out. Voluntary feedback has been quite positive. The campaign is still under way.