Creative strategic solution : an national talent search during the back-to-school period.Students had 7 seconds only to prove that they are the coolest student ever. The one who gets the most votes wins an exceptional party for his school, with the French electro label Ed Banger.A dedicated website was created. All the videos were broadcast on it.The website Konbini created a quotidian broadcast in which they shown the performance of each student.

- A 3-week tour around France : 90 000 students exposed to the operation and immersed into the Windows 7 experience.- 24 000 flyers and 3 000 posters displayed in schools.- Over 6 millions video views.- Over 1 million votes.