Intel had exclusive sponsorship of the new five-track player that allows musicians to upload more of their work to MySpace, powering their musical selections. We enhanced word of mouth via a 'Make Intel a Friend' feature combined with voting on the Supergroup. It was the talk of MySpace. Endorsement by record label Universal Music, combined with the chance for winning musicians to record a single and release it on iTunes (The Crowd released Hey Hey, My My [Out of the Blue] on 12/17/07).We provided tutorials from Intel partners on music technology, music creation tips and a takeaway toolkit for musicians to add to their own social profiles. The program was promoted via home page and music roadblocks as well as run of site banners in six markets, UK, France, Spain, Russia, Italy and Germany. We got musicians blogging in support of Intel, the Supergroup and its technology.

Six million people visited the Intel Powers Music page, 60,000+ signed up as friends in just 13 weeks. Awareness hit 33% among MySpace users in the six markets. Word of mouth reached 46 different countries. 47% of our target, a 46% upswing, would definitely invest in a processor upgrade.