Cannes Lions

MY DISCOVERIES WITH INTEL

PULP STRATEGY COMMUNICATIONS, New Delhi / INTEL / 2013

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Overview

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Credits

Overview

Execution

The Campaign MY DISCOVERIES WITH INTEL positioned PCs as a self-expression. 'Tabs, phones are an expression of me, but my PC is me'; I create, enjoy, express, and spend more time with ME. We created a series of experiential events at locations frequented by many young people. The strategy connected with the young generation through live events and was amplified via Facebook, the AR app powered consumer's experience, enabling them to create their piece and share it with the world. Create your music, tracks, videos and pictures montages and get them in a customised album, DVDs and branded frame respectively, also discover job avenues, education etc via PC apps, at campuses, BPO’s, Internet cafes, and retail stores.

Outcome

Online zones : 2,400

Viral estimated reach: 187,500

Consumer generated content:

- 1,975 pieces of original music

- 395 customised music albums

- 395 demo montages

- 55,300 picture montages

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