Each year in March, thousands of filmmakers, musicians and interactive developers make their way to Austin Texas and the SXSW festival to promote themselves, their art, their big idea. Once there, they find themselves immersed in an intoxicating, dreamlike world that is Austin. The mini-documentary INAUSTIN captures this massive 10 day festival that spans 3 distinct disciplines and a whole city and distills it down into a moody, intriguing montage of 4 minutes. In it, the filmmakers meet everyone from the great and the good to the young guns trying to make their name and ask them just one question “Why are you here?”