To launch the new Motorola cell phone (Motorazr V3), we needed to promote the benefits and 'coolness' of the model. The main issue is its thinness.

We used an interactive campaign with banners, top layer, a marketing viral email, and, of course, a website where users can play the 6-stage game "Finding Motorazr". The cell phone is hidden in 6 different sceneries (to highlight its main characteristic), and users must find its hiding places. If users pass the 6 stages, they can win a cell phone. Internet was used as main platform due to the target, people from upper and upper medium income group, aged 35+.